Most using messaging app WhatsApp today announced that it will not charging customers subscription fees after their first free year with the service.
Billion of people around the world using WhatsApp to stay in touch with their Family and friends, WhatsApp will no longer charge subscription fees to WhatsApp users said on its official blog.
The company said that the approach of giving users a free year with the app and then removing its features “hasn’t worked well,” since there are many customers didn’t own a credit or debit cards they could use to continue the service, potentially losing contact with friends and family after being blocked behind a paywall. That’s why we’re happy to announce that WhatsApp will no longer charge subscription fees.
Company has asked some people to pay a fee for using WhatsApp after their first year from a many times but as we’ve grown, we have found that this approach hasn’t worked well.
Unlike other messaging apps, WhatsApp has been charging a $1 annual subscription fee after your first year of using the app instead of the use of third party ads as a way of making money.
WhatsApp has confirmed that the messaging service is switching to a custom monetization model that still won’t center around third-party advertisements. Starting this year, the company will test tools that allow people to use WhatsApp to communicate with businesses and organizations that want to hear from them, giving an example of enabling people to communicate with their banks to know things about whether a recent transaction was fraudulent or with an airline about a delayed flight.
Company also said that We all get these messages elsewhere today through text messages and phone calls so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.