Microsoft partners with chinese search engine “Baidu” to pull Windows 10 upgrades in China

Yesterday Microsoft announced it is collaboration with Baidu a Chinese search engine. The partnership will help Microsoft to reach Windows 10 on 1 billion running devices worldwide.

By the new deal, Baidu’s 600 million users will be able to upgrade to Windows 10 via Baidu’s new Windows 10 distribution channel “Windows 10 Express” which will make it easy for Chinese Internet users to download an official Windows 10 experience. The Baidu webpage will also feature universal Windows applications for search, video, maps, and other cloud-based products.

Microsoft will set Baidu.com as a default homepage instead of Bing.com and a search option on a Edge browser in Windows 10.

Windows and Devices Group Corporate Vice President Yusuf Mehdi on his blog says “We remain deeply committed to delivering Bing around the world and we’re also committed to offering locally relevant experiences – like Baidu in China – to provide great Windows 10 experiences.”

At a Build developer discussion in April, Terry Myerson Microsoft’s executive clamp boss of handling systems, said he wanted to get Windows 10 on 1 billion inclination within a subsequent dual to 3 years. Four weeks after launch, Windows 10 was commissioned on over 75 million PCs.

To assistance benefit traction in China, Microsoft has struck adult partnerships with Internet gaming and party association Tencent, internet confidence organisation Qihoo 360, and PC manufacturer Lenovo.

Microsoft says there are already installed Windows 10 on nearly 10 million devices in China.

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