Pepsi the soda company said on Monday that company is working with a licensing partner to market a line of mobile phones and accessories in China in the upcoming few months. However Pepsi has no plans to get into the mobile phone manufacturing business a PepsiCo spokeswoman said by email.
The company will not manufacture the phones, an unnamed partner will produce the phones but will lend its brand to the device.
Pepsi’s smartphone will be available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories. Pepsi has always moved at the speed of culture and today technology is a key cultural pillar at the heart of consumer interaction. Pepsi has no plans to get into the mobile phone manufacturing business, but we are committed to engaging with consumers in innovative ways to grow our brand, spokeswoman said
According to Mobipicker site, PepsiCo would release a smartphone called Pepsi P1 with decent specifications.