DTH (Direct-to-home) players like Tata Sky and Videocon d2h are going to offer Internet browsing applications on their set top boxes (STB), which will enable subscribers to browse and interact with certain applications on almost all TV sets without the requirement of a smart TV.
Soon after Videocon d2h revealed its plans to launch HD smart set-top-boxes (STB) which converts existing LED TVs into a Smart TV as well as allows browsing from social media, VOD and OTT apps other competitor DTH company like Tata Sky has made known its plans to bring internet browsing applications on their STB too.
The New service would be available at no additional price to Tata Sky subscribers and will be launched soon.
Tata Sky CEO Harit Nagpal said, “We don’t look at ourselves as a DTH operator. We are a content distribution platform. The scope of that is defined by what content, which medium, what screen the subscriber wants. That is the level of convergence that Tata Sky is looking at achieving.”
Videocon d2h Executive Chairman Saurabh Dhoot said in a statement, “This launch of gen-next HD Smart Set Top Box demonstrates our unrivalled expertise and innovation in creation, delivery and execution of technologically advanced products. This product promises to make your existing TV into a smart TV and ensure connectivity with the world. We are enabling the convergence of TV, DTH and Internet all in one place.”