Lava today launched two new smartphones A72 and A76 in the Indian market. Both smartphone are priced at Rs. 6,499 (Approx $98 USD) and Rs. 5,699 (Approx $86 USD) respectively. However, Lava will also launch its A89 smartphone in the coming weeks at Rs. 5,999 (Approx $91 USD).
All three smartphones run on Android 5.1 Lollipop out-of-the-box and are featured with 1.5GHz quad-core processor with 1GB of RAM, 5-megapixel rear camera with LED flash and 8GB of inbuilt storage which can be expanded via a microSD card. The Lava A72 and A89 are also said to receive Android 6.0 Marshmallow update soon.
Lava A76 specifications includes 4.5-inch display, a 0.3-megapixel (VGA) front-facing camera, and a 1,850mAh battery. Besides, the Lava A72 sports a 5-inch display, a 5-megapixel front-facing camera, and a 2,500mAh battery. While Lava A89 has a 5-inch display, a 2-megapixel front-facing camera, and a 2,000mAh battery. All the handsets support 4G LTE, Wi-Fi, Bluetooth, GPS, and Micro-USB connectivity options.
The company has also enhanced the smartphone software with features such as video picture-in-picture mode, smart screen gestures, Smart Music that lets you play music even when the smartphone display is turned off. Other features such as flip to mute, auto recording and LED flash indicator during an incoming call is also included.
The company has also enhanced the smartphone software offering, all the three phones have Video PIP mode that helps to access any app while watching a video, Smart Screen Gestures functionality for easy accessibility of features, Smart Music feature through which music can be played even when the screen is off, auto call recording. Flip to mute feature and LED flash on receiving calls functionality.
Lava A72 will be available in two colours- White/Gold and Blue Black, both A76 and A89 will be available in black and white colours.