Asus Today said company has partnered with Foxconn to begin manufacturing of smartphones in Sri City in Andhra Pradesh India to support India’s ‘Make in India’ campaign. This announcement came after Xiaomi announced local manufacturing of its Redmi 2 Prime smartphone in August in India.
Peter Chang, South Asia and Country Manager said “India offers us a huge opportunity as smartphone penetration is just 10 percent. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market.”
Chang also said “We are aggressively targeting the Indian market. We aim to achieve 5% market share in the country by next year and empower all our customers with luxury.”
Asus to first manufacturing recently launched Zenfone 2 Laser followed by ZenFone Go. Asus is aiming to manufacture 1.5 lakh smartphones per month by the end of this year. This will account for around 80% of sales in India.
According to research firm IDC India is one of the fastest growing smartphone markets globally, is poised to overtake the US as the second-largest market in next few years. Shipments in India grew 44% to 26.5 million units in April-June.
The manufactured smartphones will be sold both online and offline in future as company is planing to integrate smartphone retail with its existing exclusive stores that sell laptops and other devices.