Today, Gionee has officially launched a new brand identity at the Mobile World Congress event. The new brand identity involves new logo, together with “Make Smiles” as its new purpose statement.
The move marks the company’s further expansion to global markets and its mission to connect phone users with ‘smiles’. The company also introduced new smartphone S8, which will open up a new era of mobile video shooting and photography.
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Gioneeis a recognized leader in developing phones with great power and design. Today, the company is competing in growing markets and sees customer engagement and product value are the keys to success.
“The smiling face on new logo shows our desire to create happiness by developing built-in user-friendly technology and easy-to-use communication tools,” said William Lu, President of Gionee. “By adding emotional elements to our smartphones, we believe our ‘smile phones’ will allow us to maintain a place in the hearts of our consumers and gain a stronger position in the industry.”
The new logo combines the letters “i” and “j” to form a “G” which represents Gionee and subtly conveys the message, “I am joyful”. The brightened orange color signifies an energetic, passionate and warm image.
“Make Smiles” is the company’s new tagline. The tagline invites customers to engage with Gionee partake in the delightful moments in their lives. Whether it be achievements or nice surprises, the phones are developed to capture happiness.
“Given the growing popularity to share our lives on social media, we have found that users are no longer satisfied with static images, and now need active videos,” said William Lu, President of Gionee. “Gionee S8 is our first smartphone to carry our new smiling logo and enhance the video sharing experience. It allows us to easily record our precious moments and upload them to social media platforms. Our ‘smile phone’ is involved in the process of delivering joy.”