GIONEE will unveil their latest ultra-slim smartphones at Mobile World Congress 2015. The product launch event will be held at theatre D of hall 8 on March 2, 2015.
Gionee is the Guinness World Records holder for the thinnest smartphone and garnered all the applause for its ELIFE S5.5 launched at last year’s MWC and the recently launched ELIFE S5.1. In the last few months, some other manufacturers followed Gionee and are pushing the limits on slimness of smartphones.
Oliver Sha, head of global marketing of Gionee said, “The race to make the slimmest smartphone was getting out of hand. Going so slim is actually not benefiting user experience without the performance to back it up.”
To make a smartphone slimmer, some manufacturers made sacrifices such as eliminating the headphone jack, a protruding rear camera, shortening of the battery life, and a thin frame that brings about heating issues and a bad signal.
With smartphone manufacturers racing to launch models that can turn heads, this year at MWC, Gionee is looking at a new wave of slim phones that can be elevated to the next level, bringing its latest slim smartphone that’s more than beyond slim, without compromising on performance and a focus on delivering a superior user experience, whether in technology, design, or usability.