BlackBerry Priv Company’s first Android Smartphone Officially Launched for $699

BlackBerry launched its first Android based smartphone yesterday called “Priv”. For the first time, BlackBerry is launching a device that will run on Google’s Android system not on its own operating software.

The new BlackBerry Priv features a dual-curved 5.4-inch AMOLED screen with 2560×1440 resolution and a keyboard slider. With 1.8GHz Qualcomm Snapdragon 808 Hexa-core processor with 3GB RAM. It has an 18MP dual-flash rear camera and a 2MP front camera. BlackBerry comes with 32GB flash storage on board with MicroSD card slot for up to 2TB additional storage. BlackBerry Priv has a large 3410mAh battery which BlackBerry claims lasts up to 22.5 hours.

BlackBerry is betting the Priv’s large curved screen, full array of Android apps from the Google Play store and blend of productivity and security features will help it rebuild its share of the smartphone market, which has slid to under one percent.

Company is hoping its sleek design and touch-sensitive keys that allows users to swipe, scroll and set up shortcuts will woo former loyalists back to using the Priv.

The stakes are high for BlackBerry as its first Android-powered device goes on sale today. BlackBerry Priv is too expensive. The smartphone retail price is set for $699 which is more than the iPhone 6s or Samsung Galaxy S6.

The Priv is priced $699 without a contract in the United States and C$899 without a contract in Canada.