Hisense Launched Next Evolution Of TV Technology At 2016 Formula 1 Rolex Australian Grand Prix

Hisense TV Technology

Today Hisense, the Official Television supplier of the F1 Red Bull Racing Team and the 2016 Formula 1 Rolex Australian Grand Prix launched their latest innovation in TV technology 4K ULED.

Following up from its announcement at the Consumer Electronic Show in Las Vegas, Hisense, one of the top three television brands in Australia, has today launched its most advanced television technology down under, bringing Hisense 4K ULED TV the next evolution of television to “U”, the customer. Hisense has launched this latest innovation globally rolling out across China, Europe, America and South Africa.

The launch took place in the Lounge at the 2016 Formula 1® Rolex Australian Grand Prix which featured a unique installation of Hisense televisions to provide a truly immersive technology experience and introduce Australia to the very latest technology advances: Hisense 4K ULED TV on the new Series 7 model. The screen sculpture was designed to reflect the values of 4K ULED TV as the premium Hisense television technology, delivering a masterpiece in picture quality through 17 international patents to enhance colour, contrast, resolution and motion using a combination of advanced hardware and software.

Chris Porter, Director of Product Management for Hisense U.S.A flew in for the occasion explaining the new technology being released in Australia on the new ULED Series 7 model which will be available in stores from May: “I am very excited to be in Australia for the launch of the Hisense ULED Series 7, 4K Ultra LED Smart TV. The Australian Grand Prix in Melbourne is the perfect backdrop for success in our mission to make Hisense the number one consumer product brand in Australia,” said Chris.

Andre Iannuzzi, Head of Marketing at Hisense Australia, is excited about Hisense’s most premium 2016 television technology landing in Australia “Hisense 4K ULED is the most significant technology evolution in television picture quality Hisense has ever developed, a position we move into with confidence. ULED technology is proof of Hisense’s unwavering commitment to providing the most outstanding picture quality with the latest technology that consumers have come to demand and deserve from Hisense.”

Hisense 4K ULED TV technology + HDR will first be available in select sizes from May in the ULED Series 7, sizes range from 50in, 55in, 65in 70in all the way to 75in.